The Build
01 / 07
Where does trust break down?
What do people already do instead?
What's the smallest useful version?
What would make this feel obvious?
What can we measure in week one?
Interviews, synthesis, one clear problem — before a single pixel.
Structure first. Cheap to throw away.
Primary actionalways visible
Supporting contextone scroll
Secondary detailone scroll
Nice-to-havea tab deeper
Anything competing with the primary actioncut
--accent
--card
--fg
--line
--r3
--s5
--type
--ease
ButtonFieldCard
ChartEmpty state
Weekly active users
0
Live
Rollout · 0%
Auto-sync every push
Weekly active users
12,400
24px
h 38 · r 12
01 color/bg --card
02 radius --r4 / 20px
03 pad 24px
04 cta.bg --accent
05 motion 280ms ease
✓ shipped to production, by me
Retention, 90 days after launch
0%
0k
Active users
+0%
Conversion
0%
Faster iteration
Listen first
Real interviews, real synthesis — until one sentence keeps repeating, and the actual problem finally shows itself.